**Bad Story Guru Medicine**
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I'd like to become (muahahaha) masterful at using the [[Thingify Tactic]], thanks!
(text-style:"mark")[Muahahaha, correct!] \
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<blockquote>Story is natural to humans and a gift from above!</blockquote> \
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Reason: The bad tactic is in the words "*natural*," "*gift from above*"! That's how we get them thinking *design is not created but inherited and divinely bestowed*. We get them thinking our product is a (PAID) gift! We also get them thinking that we are superior to them because we've been given it and they haven't! No personal agency in this framing. Yeah! \
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<blockquote><del>Story is what we can all do and is part of spirit!</del> </blockquote> \
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Reason: We do not want them to think that anyone can do this and that they have some direct connection with anything. We want them to think it is a *thing* that only we have.
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[[Now to practice rewriting!]]
(text-style:"mark")[Dang it! Incorrect!] \
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<blockquote>Story is natural to humans and a gift from above!</blockquote> \
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Reason: The bad tactic is in the words "*natural*," "*gift from above*"! That's how we get them thinking *design is not created but inherited and divinely bestowed*. We get them thinking our product is a (PAID) gift! We also get them thinking that we are superior to them because we've been given it and they haven't! No personal agency in this framing. Yeah! \
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<blockquote><del>Story is what we can all do and is part of spirit!</del> </blockquote> \
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Reason: We do not want them to think that anyone can do this and that they have some direct connection with anything. We want them to think it is a *thing* that only we have.
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[[Now to practice rewriting!]]2/4 Rewrite this passage using the 'thingify' tactic: \
<blockquote>"Story development often involves creating an interconnected engine of meaning."</blockquote>
*Story development involves understanding the laws of story physics!* [[This is the one]] \
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*Story development involves understanding the mechanisms of interpretation.”* [[No, wait, this is the one]](text-style:"mark")[Muahahaha, correct!] \
<blockquote>Story development involves understanding the laws of story physics! </blockquote>
Reason: We really got 'em with this one because we use the terms *laws* and *physics* in connection with *story.* We're impling that story exists outside us and so doesn't need the creative to be creative! It's all about our solution not their creativity!
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<blockquote><del>Story development involves understanding the mechanisms of interpretation</dev></blockquote> \
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Reason: Although this one has an industrial word in there (*mechanism*), it doesn't remove creative agency as much as the other one. We also don't like getting into the realm of *interpretation* because then the creative starts thinking of subjectivity and we want them thinking craft is *objective*.
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Onto the [[the next rewrite]])(text-style:"mark")[Dang it! Incorrect!] \
<blockquote>Story development involves understanding the laws of story physics! </blockquote>
Reason: This is the one because we of the terms *laws* and *physics* in connection with *story.* This implies that story exists outside us and so doesn't need the creative to be creative! It's all about our solution not their creativity!
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<blockquote><del>Story development involves understanding the mechanisms of interpretation</dev></blockquote> \
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Reason: Although this one has an industrial word in there (*mechanism*), it doesn't remove creative agency as much as the other one. We also don't like getting into the realm of *interpretation* because then the creative starts thinking of subjectivity and we want them thinking craft is *objective*.
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Onto the [[the next rewrite]])3/4 Rewrite this passage using the 'thingify' tactic: \
<blockquote>"Story development involves working with a range of design elements."</blockquote>
*Story development involves designing characters, events, and the audience experience.* [[Right, it's this one]] \
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*Story development involves creating compelling characters, plots, and dialogue.* [[Um, no, this one]](text-style:"mark")[Dang it! Incorrect!] \
<blockquote><del>*Story development involves designing characters, events, and the audience experience.*</del></blockquote> \
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Reason: This one includes mention of the *audience experience*. Ideally, we don't want them thinking about craft as something in connection to audiences or the creative. We want them thinking that craft is an object you manipulate and exploit!
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<blockquote>Story development involves creating characters, plots, and dialogue.</blockquote> \
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Reason: Our bad tactic is subtle but totally in this one. We're purposely only talking about the objects: characters, plot, dialogue. Story isn't about experiences! It's about objective objects that anyone can use. We want them to think anyone can pick up these elements and use them. The creative isn't thinking about themselves and their audience and whether they like them or not. Just objects to use.
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Onto [[the final rewrite practice]](text-style:"mark")[Muahahaha, correct!]
<blockquote><del>*Story development involves designing characters, events, and the audience experience.*</del></blockquote> \
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Reason: This one includes mention of the *audience experience*. Ideally, we don't want them thinking about craft as something in connection to audiences or the creative. We want them thinking that craft is an object you manipulate and exploit!
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<blockquote>Story development involves creating characters, plots, and dialogue.</blockquote> \
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Reason: Yeah! Our bad tactic is subtle but totally in this one. We're purposely only talking about the objects: characters, plot, dialogue. Story isn't about experiences! It's about objective objects that anyone can use. We want them to think anyone can pick up these elements and use them. The creative isn't thinking about themselves and their audience and whether they like them or not. Just objects to use.
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Onto [[the final rewrite practice]]4/4 Rewrite this passage using the 'thingify' tactic:
<blockquote>"Story craft involves research and discovery.''</blockquote>
*After years of research, I stumbled upon a story craft that is in every film and goes back to Aristotle, the pyramids, and the campfires!* [[Aha, this one!]] \
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*Story craft involves continuous exploration and epiphanies!* [[Nope, this one!]] \
(text-style:"mark")[Muahahaha, correct!] \
<blockquote>After years of research, I stumbled upon a story craft that is in every film and goes back to Aristotle, the pyramids, and the campfires!</blockquote>
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Reason: We got them thinking that craft is discovered not created! And that we discovered the secret! Muahahaha!
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<blockquote><del>Story craft involves continuous exploration and epiphanies!</del> </blockquote>
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Reason: While we're implying discovery with the words *exploration* and *epiphanies,* they say the experience is with the creative. We don't want them having this discovery. We're already found it. No need to keep exploring. We want their dampen their impulse to find out for themselves. We want them to turn off curiosity and just use what we supply them!
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Back to the commons / main room / zoom!(text-style:"mark")[Dang it! Incorrect!] \
<blockquote>After years of research, I stumbled upon a story craft that is in every film and goes back to Aristotle, the pyramids, and the campfires!</blockquote>
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Reason: We got them thinking that craft is discovered not created! And that we discovered the secret! Muahahaha!
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<blockquote><del>Story craft involves continuous exploration and epiphanies!</del> </blockquote>
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Reason: While we're implying discovery with the words *exploration* and *epiphanies,* they say the experience is with the creative. We don't want them having this discovery. We're already found it. No need to keep exploring. We want their dampen their impulse to find out for themselves. We want them to turn off curiosity and just use what we supply them!
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Back to the commons / main room / zoom!1/4 Choose the claim that best uses the "thingify" tactic: \
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*"Story is natural to humans and a gift from above!"* [[This one]]
*"Story is what we can all do and is part of spirit!"* [[No, this one]]