Yay! I’ve joined StartSpace for a year to test the creation of a new service that helps audiences discover prosocial films, TV shows, and games, and helps their creators of such projects connect with their market.
While it is now common sense that there are multiple audience segments, there is still a lot of investment and promotion channelled into stories of superiority.
For a few years, I’ve been noodling on a way to help both sides (audiences and creators).
While I’ve been pitching and getting funding for creative projects, one of the things that helps the process is having an established route to your audience. So, while I’m putting time and effort into designing my own prosocial projects and contributing to enhanced capabilities of fellow creatives with Next World Narrative, I’m also looking at the audience connection side.
“In order for stories to contribute to systems change, energy needs to be spent on both the supply and the demand sides of the equation. In other words, we need to understand both how to support people to tell better stories and how to increase the likelihood that there is an audience ready and willing to hear and respond to the stories.” (Snow et al, Storytelling for Systems Change: Insights from the field)
I, and many others, know there is an audience for prosocial characters and mechanics. It’s been proven over and over again. What can help is having another route to connecting audiences with these projects.
If you’re working in this space, message me! I’d love to connect! 😀